NAM NGƯ SPECIALTY MV
"ANH KHÔNG CÓ GÌ ĐẶC BIỆT, NGOÀI ĐẶC SẢN"
Brand Challenge
Nam Ngư is an infamous brand that attracts negative attention from the public & media.
This makes the launch of Nam Ngu Specialty variants a real challenge as any poorly-constructed communication can easily be misconstrued for regional pride appropriation.
Creative Idea
SPECIALTY FLIRTS - THÍNH ĐẶC SẢN
Each specialty becomes a specialty
because it is embedded with the beauties of the region it comes from
- be it the weather, the land or the people's traits.
In a world where youngsters flirts with superficialities (i.e. money in the bank, car they drive),
Nam Ngư Specialty finds a more meaningful way to flirt:
FLIRT AS IF YOU ARE THE SPECIALTY
embedding all the special characteristics nurtured by the place you're from.
6-seconder product promotional clips
IMC Plan & Assets
Client: Masan - Nam Ngư
Agency: Dentsu Redder
Account Director: Hiếu Bùi
Account Manager: Ái Trang Nguyễn
Sr. Account Executive: Vũ Trần
Account Assistant: Thịnh Nguyễn
Associate Creative Director: Ân Nguyễn
Executive, Creative with Impact: Phi Mạch
Jr. Art Director: Vân Thiên Tường
Sr. Designer: Phú Quý
Designer: Mai Anh Nguyễn
